Shortsleeve tries to articulate the fear that Disney inspires in critics, and from where this fear originates. He views it as a slippery slope process. Beginning in the 1930’s, criticism of Disney’s corporate, artistic, and public influences worsened with time. Disney’s personal ideology, reflected in the way he worked with people, appears in his films.
Walt Disney elicits a range of complaints from critics. The primary one that appears is of the “Disneyfication” of fairy tales, the simplification of stories. Many critics view the Disney versions as patronizing and overly sentimental. Disney has created a form of entertainment that restricts thought-provoking expression. Others argue that the racial stereotypes Disney shows in his films encourage racism in viewers across the world and further US imperialist agenda. Feminists claim that depictions of Barbie-like heroines give young girls negative body images. Some say that Walt Disney has unacceptable labor practices in his studios and that he displays a false innocence to the media.
Shortsleeve believes that what frightens people is that the Disney Company has remained unchanged from its glory days in the 1930’s. After bitter arguments with his animators in 1941, Walt Disney lost his confidence, and the company ideologically stalled in the “magic” of the ‘30s. The company still exhibits contradictory values, with heavy-handed management of employees, yet support for the common man in its films. The incongruity of its totalitarian tendencies with its democracy attractions at its amusement parks leads to confusion from critics and the general public alike. This confusion has led to tension, suspicion, and paranoia.
Despite his criticism, Shortsleeve acknowledges the positive impact Disney has had on America, especially during the Great Depression. Audiences wanted to escape their dreary lives for two hours, to enter a fantasy world where everything ends happily. When Disney decided to create his first full-length animated film (Snow White), even his oppressed employees regained new hope and excitement at the thought of being involved in such a ground-breaking project.
Snow White exhibits the “Disneyfication” about which so many critics complained. It diverges from the original Grimm version toward simplification and sentimentality. Disney’s clear belief in self-reliance and hard work are evident in the dwarves’ “Heigh Ho, It’s Off to Work We Go” song, as well as in Snow White’s agreeable temperament while doing chores. Disney expected his animators to work just as willingly, but they were unhappy that they would not receive screen credit for their efforts, and so began the strike in ’41 that destroyed Walt’s confidence and locked the company in its ‘30s mindset.