Argues that since its inception, popular music has been a product of mass media and consumption. The audience of rock music is influenced by the media and their own experiences, particularly the distinction between "street" and "suburban" cultures. Relevant to my paper, many Latino Morrissey fans, especially in the LA area, seem to relate to both identities. He cites class and ideologies, as well as ethnicity, as critical for understanding the contexts of rock music.