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 John Andrew Berton, Jr., writes in this article about the application of older film theories to digital cinema. He argues that theories created when cinema first appeared (in the late 1800s-early 1900s) hold some relevance to the technologies currently emerging. The sense of novelty and the display of technicality over creativity can be found in the emergence of both traditional cinema and digital cinema; because the two technologies have found such common ground here, the same theories about the transparency of the technical achievement of the images can be applied to both eras of cinema. The theories he utilizes focus on moving both “new” technologies’ emphases away from technical achievement and towards a more artistic approach and appreciation. Concepts by Melies, Kuleshov, and a few others – which came about a few years after cinema and first arrived, and once its novelty began to wear off – pointed to the need to add artistry and direction to this new technology. Berton wants to apply these concepts to digital cinema, with the reasoning that “history repeats itself”: the emergence of new technologies (at least media ones) tend to follow this similar pattern of awe with the technical nature of the creation that lasts until prodded to turn towards a more content-driven approach.

    Berton’s ideas here hold a lot of relevance to my paper because he somewhat suggests that old media and new media perhaps faced similar beginnings. Since we’re more or less now still in the beginning of the new media phase, we’ve been able to experience firsthand if Berton is correct. I think that there was a time when digital media was so new and cool, that anything it created was met with awe and glee. This has worn off now, but I believe this has transferred to a certain extent to new media technologies like the iPod and the cell phone. Pretty much anything you put on an iPod (at least to the younger generation) is cool not because of what you’re watching, but because you’re using the technology. We’re still starting to figure out what movies and clips work best on a 2” portable screen; it’s likely we won’t discover a good answer for awhile. In the meantime, we’re in the pre-theory phase. Melies and Kuleshov don’t yet apply to the iPod (but do, perhaps arguably, to the computer, which is an interesting separation). Thus, Berton’s overall concept can be applied to my paper in a unique and unexpected way.

"Screen Narratives" Literature film quarterly [0090-4260] 34.1 (2006). 2-.
 
Jan Baetens’s article “Screen Narratives” sets out to define the term “screen” and its existence as a construction by the viewer. One definition that he posits is taken from Patrick Maynard, who states that every surface that is marked somehow by some type of sign is a screen. But screens also obscure things as well; Baetens acknowledges this contradiction as an inherent characteristic of a screen. He notes too, perhaps most importantly, that screens cannot be separated from the concept of “looking.” The emphasis on the visual here fits in well with what I want to explore in my paper, and gives me a source that actually looks at the screen itself (as opposed to a technology such as television or computers) and how one potentially interacts with it.

However, one drawback to this approach is precisely that no difference seems to appear between a television screen and a computer screen. Baetens, in endorsing a theory by Anne-Marie Christin as well as his own views (which align rather closely with Christin’s), renders the material aspect of a screen virtually immaterial. I agree that there’s more to a screen than the technology to which it’s tied; but, nonetheless, we do see new technologies through this screen, and thus it has to have something to do with the technology itself. Utilizing Maynard’s definition for his argument may cause some of the problem here, because a screen might constitute more than “a surface with a symbol.” His definition also clearly encompasses more than I’d care to discuss (windows, maps, playing cards, etc.), which enters into metaphorical areas of screen culture and thus guide him even further from any discussion of possible physical connections between screen and culture.

Overall, however, I do like the fact that the theory links screens with visual elements, and with the act of looking at something. This is the only source I have that explicitly examines the concept of a screen, and I think it would provide a good background (and healthy opposition to) my own ideas on what a screen is in different media. His idea of screen-thinking, or a dialogue on thoughts about screen, as a technology whereby several meanings are constructed at once, holds much relevance (and much potential discussion!) for ideas about the place of the screen as a one-way or multiple-way medium of information release.
 
Morley, David, 1949- .Media, modernity and technology : the geography of the new / David Morley. [0415333415 (hbk. : alk. paper) ] London ; New York : Routledge, 2007.
Call#: Van Pelt Library P94.6 .M673 2007
 
Part Five of David Morley’s book examines the idea of “Techno-anthropology,” or the symbolic meanings of objects in our contemporary world. Morley uses the television as a main example of a modern technology that has come to hold much cultural signification on our everyday lives, and thus devotes a section of his book to explaining how exactly it fits into the world today. He suggests that the television has become somewhat synonymous with home or comfort; though initially a foreign object, it has since redefined the private space and come to hold a more or less sacred place in home culture. Though much of Morley’s discussion here has to do with television in and of itself, he makes a number of points about television that can then be used to discuss its relationship with new media. Also, this chapter points out that the symbolism and meaning of television has changed over time. I’m not sure how to incorporate this into my paper, or if I even need to do so – but I feel that to overlook it might be a mistake. In any case, it should at least be mentioned somewhat, if only to show the evolution of television as compared to new media.

Morley then turns to examining newer media technologies, with the purpose of refuting the concept that with new media comes new social and cultural uses for that media. He argues that while technologies like cell phones and computers do bring with them new ways of consumption, their arrival does not signal the death of traditional social rituals. Living traditions tend to incorporate new technologies rather than become obsolete in the face of media development. This fits with Michele White’s ideas on spectatorship, thus providing a non-traditional viewpoint to help me balance my paper.

That this book focuses very little on a viewer’s actual engagement with the screen prevents this source from becoming a major on for my paper. However, I do think that some of the ideas present here and Morley’s background on the evolution of these technologies can give me some good basic background information, as a foundation for my arguments.
 


Media access : social and psychological dimensions of new technology use / edited by Erik P. Bucy, John E. Newhagen. [0805841091 ] Mahwah, N.J. : L. Erlbaum, c2004.
Call#: Van Pelt Library P91.28 .M43 2004
 
In Media Access, John E. Newhagen and Erik P. Bucy discuss what it means to have “access” to the Internet. More than simply being able to sit in front of a computer, Internet access holds several dimensions that demand certain levels of literacy and understanding from its users. The authors utilize a number of self-created terms (“system access,” “content access,” and “social access,” to name a few) that segment Internet usage in ways that I had not previously considered relevant for my purposes. However, their distinctions do provide much useful information for considering how users absorb what comes to them from the computer screen, which seems to fit well with my topic. They also lay out a specific difference between disseminating information from a television screen versus a computer (internet) screen: that internet computer screens allow us to accurately process both text and images through utilization of a higher resolution, which TV and cinema screens have thus far not been able to do. I’m not entirely sure I completely understand what this idea means, and thus I can’t wholly endorse it. But, it does give me a place to start when considering the differences between these two screen cultures.

The above argument also prodded me to consider the Internet’s role in how the screen culture changes from TV/cinema to computer/iPod/PDA/whatever. I had not thoroughly contemplated how it changes the media experience, but it clearly does; it also complicates my two divisions somewhat. You can, for example, have the Internet on your phone and computer, but not on your iPod (yet); but the iPod screen, to me, fits so clearly in with a new media approach to absorbing screen images that I feel compelled to fit it in with computer and phone image absorption. Perhaps, then, I’ll approach a discussion of the Internet’s effect on only certain new screen technologies.

The other aspect of this chapter that I thought I could prove useful was the authors’ discussion of the process of media access. They devote a good portion of the chapter to this concept, outlining both linear and nonlinear accesses and their presence in media. Ultimately, they suggest that linear access fits in with older (read: TV, non-Internet) screen cultures, and a nonlinear, or more engaging, method of media consumption, with new forms of screen technologies. While this simplifies the argument somewhat, it’s useful in a general way to indicate a potentially more active user response in newer media forms, which may in turn hint to a larger difference between viewer engagement with different forms of screen media.