A book by Robert Goldman and Stephen Papson about Nike Culture and cultural icons.

This article discusses the globalization of companies.  It looks at the effects of the sports market on a global scale.  The article looks to the past to track the movement of globalization and how sports has added to the wide-scale market.

This article looks at the progression of big time college sports such as football and basketball into a market.  It explores the growth of athletics and movement toward equality between men's and women's sports.  The article also discusses the affects on education from a growing sports market.

This article looks at the Nike company and its influence over the sports industry.  It discusses how Nike has become an image model that people want to attain. 

This article touches on the increased commercialization of schools from kindergarten through twelfth grade.  It uses research to try and explain possible affects of commercialization in schools on the students.

This article discusses how a brand extends itself and becomes a brand dominant in consumer culture.  It explores the boundaries of the brand and how the boundaries are created.

This article examines how a brand becomes global and the effects of a global brand.  It also correlates the brand with a better understanding of the culture of the brand.  The effects of sports on brands is examined in case studies to further explain such effects.

Naomi Klein's novel No Logo explores the world of branding.  It discusses how brands affect culture and how brands become so powerful. 

This article describes how Black men try to make the prestigious NBA.  It also incorporates the Nike company and its involvement in branding athletes.  The article looks specifically into the life of a man called Peewee.

The NCAA booklet on rules and regulations gives the specific rules on brands and logos in college athletics.  It reflects the restrictions on companies and their brands. 

Crowe examines the sports literature read by kids.  It also talks about the general feeling of Americans about sports and how that relates to the literature read.

This article briefly explores the possible definitions of branding.  It also discusses the purpose of branding and possible functions branding should do. 

This article shows how the broadcasting of sporting events, especially when a superstar athlete is playing, affects the revenue of the sport industry.  The article also looks at the rules of the National Basketball Association pertaining to specific players on specific teams.

Pavia and Costa explore the effects of branding on consumers.  More specifically, they look at how the logo, letters, or numbers affect consumers' thoughts about the product. 

Strenk ties together politics and sports.  Although the two spheres should not cross or influence each other, he claims that sports is a way to gain the favor of the public and a way to spread propaganda.

This article explores how young children learn how to consume culture.  Using research, John evaluates the developmental process of of children becoming consumers.  She also gives possible patterns that may arise in the consumer culture of the future.