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<title>Lawrence Erlbaum Associates, Inc. - Popular Communication - 1(1):41 - Abstract</title>
<description>McAllister writes of the differences between popular and commerical culture; popular culture being authentic while commerical culture is made to be popular.&amp;nbsp; He argues in a world where consumers are being bombarded with advertisements, companies are now coming together in the practice of synergy to promote their products in every which way.&amp;nbsp; People are no longer consider consumers as they are mislead by the continually change of popularity.&lt;br /&gt;</description>
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