http://tags.library.upenn.edu/tag/film+audience_research PennTags Feed http://tags.library.upenn.edu/makerecord/voyager/5988 http://tags.library.upenn.edu/makerecord/voyager/5988 <div class="mlacite">Handel, Leo A.. <span style="text-decoration: underline">Hollywood looks at its audience, a report of film audience research.</span>Urbana, University of Illinois Press, 1950. <br />Call#: Van Pelt Library PN1995.9.A8 H3</div><br /> Chapter on &quot;The Effect of the Movies&quot; includes results from study of audience reaction to &quot;Valley Town&quot; published in <em>Radio Research, 1942-3</em>.&nbsp; People like the music when it underlined the activity of trains, machines, the town, etc. but disliked characters' singing to express their feelings (&quot;'I don't think it was appropriate to have the girl sing that part. It would have been more impressive if she had spoken in a simple manner.' This song was the most dislike part of the whole production.&quot;) (p. 192-8) The Chaper on &quot;Some Audience Preferences&quot; includes results of a 1942 survey showing the most liked genres were musical comedies, love stories, war pictures, serious drama and adventure, action pictures.&nbsp; The least liked were slapstick comedies, myster/horror pictures, western pictures and gangster, G-men pictures. Women carried these numbers - men's preferences often contradict the totals, as in the case of love stories and western pictures (p. 120-1).<br />