http://tags.library.upenn.edu/tag/movies+hollywood PennTags Feed http://tags.library.upenn.edu/makerecord/voyager/15402 http://tags.library.upenn.edu/makerecord/voyager/15402 <div class="mlacite">Muscio, Giuliana. . <span style="text-decoration: underline">Hollywood's New Deal / Giuliana Muscio. </span> [1566394961 (pbk. : alk. paper) ] Philadelphia : Temple University Press, 1996. <br />Call#: Van Pelt Library PN1995.9.N47 M87 1996</div><div class="mlacite">&nbsp;</div><div class="mlacite">&nbsp;</div><div class="mlacite">Here I write.</div><div class="mlacite">&nbsp;</div><br /> <br /> http://tags.library.upenn.edu/makerecord/voyager/2106 http://tags.library.upenn.edu/makerecord/voyager/2106 Explains the idea behind &quot;high concept&quot;, which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.<br /> http://tags.library.upenn.edu/makerecord/voyager/2105 http://tags.library.upenn.edu/makerecord/voyager/2105 Explains the Hollywood culture during the Golden Age (classical era) and how it made impressions on the general public. Includes information about the studios, magazines, star aura, agents, and advertising and promotion.<br /> http://tags.library.upenn.edu/makerecord/voyager/2104 http://tags.library.upenn.edu/makerecord/voyager/2104 Explores how Hollywood's movies can influence human behavior and popular culture and vise versa. Includes information about marketing techniques, trailers, etc.<br />