http://tags.library.upenn.edu/tag/movies+marketing PennTags Feed for /tag/movies+marketing PennTags Feed http://tags.library.upenn.edu/makerecord/voyager/2111 http://tags.library.upenn.edu/makerecord/voyager/2111 Film marketing handbook : a practical guide to marketing strategies for independent films / edited by John Durie ; written by Annika Pham, Neil Watson. Descibes all the aspects behind film marketing, primarily independent movies in Europe. Includes general information on trailers.<br /> http://tags.library.upenn.edu/makerecord/voyager/2108 http://tags.library.upenn.edu/makerecord/voyager/2108 Shared pleasures : a history of movie presentation in the United States / Douglas Gomery ; foreword by David Bordwell. A history of the American movie business, including information about nickelodeons, theaters, studios, and alternative operations.<br /> http://tags.library.upenn.edu/makerecord/voyager/2106 http://tags.library.upenn.edu/makerecord/voyager/2106 High concept : movies and marketing in Hollywood / Justin Wyatt. Explains the idea behind &quot;high concept&quot;, which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.<br /> http://tags.library.upenn.edu/makerecord/voyager/2103 http://tags.library.upenn.edu/makerecord/voyager/2103 Beginning filmmaker's business guide : financial, legal, marketing, and distribution basics of making movies / Renebe Harmon. Beginner's handbook on the business aspect behind making movies. Includes information about profits, trailers, contracts, etc.<br />