http://tags.library.upenn.edu/tag/technology+audience PennTags Feed http://tags.library.upenn.edu/makerecord/url/1263 http://tags.library.upenn.edu/makerecord/url/1263 This article shows how audiences consume media and its ideas. Sivlestone writes of two levels to appraoch implicatio nof comminication and technology for corporations, one being a phenomenological level and the other making a balance between family and state. Consumers construct social networks with everything they view or percieve. Corporations must realize these network boundries and target them to sell their product.<br />