http://tags.library.upenn.edu/tag/technology+business PennTags Feed http://tags.library.upenn.edu/makerecord/url/899 http://tags.library.upenn.edu/makerecord/url/899 This paper explores the online or digital distribution of music "as a technology practice" and suggests that this new phenomenon reinforces the "loose integration" of the entertainment industry. Also the paper gives a business background about recording industry conglomerates, ownership infrastructure and the gate-keepers for the global markets.