Tim Wu talks with Neal Conan on NPR's Talk of the Nation about the possible ways presidential candidates might attempt to reach younger voters in the 2008 election. Wu speculates about candidates battling in virtual worlds (which may prove more "exciting" than real-life rallies, since you can actually blow things up). He talks about the increasing participation in virtual worlds like Second Life, but doesn't really contextualize the still relatively small virtual world population. Wu also speculates that it might become more acceptable for serious politicians to make cameo appearances on TV shows as a way of advertising their brand, i.e. themselves. Although he mentions Clinton, it might be useful to think about Gore's career since he left the White House. Appearances on Saturday Night Live and most recently the Oscars with his film An Inconvenient Truth have turned him into Hollywood's golden boy without detracting from (and if anything, increasing) his political clout. Will candidates still in office be able to garner popularity in this way - without worrying about their reputations as "serious" presidential candidates?
This clip is also useful because it imagines the possibilities for increased voter participation throughout the political process.