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This article is a look back at Jaws 20 years after it revolutionized the industry. While the film was very important at the time for its media attention, the concepts that went into Jaws would be long lasting. Jaws became the first blockbuster as a result of the advertising campaign and all the hype leading up to its premiere. By drawing so much attention to the film, the risk of the film would be minimized, while it could have major potential for drawing in huge crowds. According to the article, another key element that went into the popularity of Spielberg’s Jaws was the simple plot concept. Spielberg was reported as saying, "If a person can tell me the idea in 25 words or less, it's going to make a pretty good movie." The story of Jaws is simple and straightforward, and as Pevere points out, the final one third or so of the film is simply three men on a boat, attempting to kill a shark- as basic as it comes. This idea, mixed in with impressive technology and the occasional comedic relief works to make Jaws the first Hollywood blockbuster. As opposed to other articles on Jaws, this piece fails to mention the power of Spielberg’s images and the effects they had on viewers, perhaps a source of the films success. Instead the article focuses on the power of this recipe for a profitable film that Spielberg seems to have created with Jaws and will continue to reuse in future box office hits such as Jurassic Park. This article is unique because it is exploring Jaws more as a machine and not as an individual work of art. While it was greatly successful, Pevere breaks it down to its core and finds it to be simplistic. According to him, the simplicity, the media attention, and the technology worked together in order to draw in huge crowds and this concept is reproducible. Contrary to many other pieces, this article doesn’t find the attraction to sharks as a cause for the film’s popularity. Many other articles discuss the fear audiences felt so that it impacted them in their own lives while this one looks at it from the other side, explaining that perhaps the reaction came about for other reasons.
tagged blockbuster jaws shark_attack steven_spielberg by jtaub ...on 08-APR-08