Which links work? users don't count clicks if the clicks inspire confidence.
include desired key words even if that means some links go to the same place
more specific with each click

in favor

1. content
2. gallery, departments (lists of galleries), stores (segmented content areas; users rarely bounce betw stores), gallery-level search results (like galleries but dynamic vs hand crafted), dept-level search results (ditto),
3. search,
4. home