In this piece Louis Pattison of the Guardian contends that MP3 blogs do more harm than good, and their 'grass-roots' 'for the love of music' tone is causing a detriment to the industry. He begins the piece with a succinct and emphatic statement: MP3 Blogs are killing the music industry. He describes audio bloggers and music as if they are in an abusive relationship, calling that kind of coverage, "killing it with love." Pattison showcases the Rapture, a band on a small New York-based indie label who have witnessed a significant decrease in sales since the advent of MP3 blogs. It also brings in the underlying complications of having MP3 Blog Aggregators like The Hype Machine, who index every blog with a downloadable song of the band you search for. Pattison says aggregators cause frequenters to develop a sense of "comfort." Pattison says that users will not use these MP3s as a means of trying before buying, but use them for a quick fix.
This article provides a contrast to the Vampire Weekend article in Spin Magazine. For every Vampire Weekend, there are other lower level bands who will not reach instant success. Smaller indie labels are sometimes hurt by the widespread use of blogs. Although blogs appeal to a small number of people, the demographic for an indie band is just as small, allowing for a dramatic effect on sales. Pattison also brings in the implications of Blog Aggregators, that act as central hubs, allowing users to put together a band's entire album by rounding up every relevant MP3 blog. This complicates my argument that MP3 blogs are a force of good in the music industry, in regards to fans ultimately purchasing the band's music after being swayed by a particular band's buzz. However, under the new terms of success name recognition, is just as, if not more important than CD sales.