Trade magazine dealing with advertising techniques, trends, and news.

Black magazine with the highest ciruclation in America.  Features upbeat coverage and interviews of black celebrities as well as political and social coverage from an African American perspective.  Also available on microfilm for the 70s (Van Pelt Microtext: Microfilm cont 167).

Important African-American news and life style magazine.

Politically conservative magazine describing itself as ""America's most widely read and influential magazine and web site for Republican/Conservative news, commentary, and opinion." It is widely credited with playing a foundational role in organizing the conservative movement in the United States.  During the 1970s it became associated with the Neoconservative movement and influenced important politicians such as Ronald Reagan.

Provides coverage of national and local events from a New York-centric perspective.  One of the first 'life-style' magazines, but it also played a more serious role in the development of the genre known as 'new journalism.'   Also available in Van Pelt Library (Van Pelt Microtext: Microfilm cont 348).

Widely read men's magazine that includes social commentary as well as the famous Playboy interview.

Magazine best known for its coverage of music, but also including coverage of political and cultural issues.  The 1970s features articles by luminaries such as Hunter S. Thompson.

Dominant national news magazine of the 70s.  Available in print for all of the 70s (Van Pelt Library: AP2 .T37).