The modern Hollywood blockbuster is not successfully just because of its extravagant special effects. One other important aspect—probably the most important—is the story. Without a compelling narrative a film has no chance of becoming a Hollywood blockbuster. Throughout history there has never been a story more captivating then that of Jesus Christ because it offers hope in a world of disorder. By emulating the Gospel, Superman again helped set the stage for future Hollywood blockbusters. Now many modern Hollywood blockbusters can be found that like Superman have modelled their plots on the story of Jesus Christ. Truly, there is no story more captivating and Hollywood writers now know what it takes to make a successful screen play, thanks to Superman.
The U.S. film industry has always been able to do better than other industries during bad economic times. Films offer audiences an escape from the misfortunes of reality, so people turn to theatres when life is not going very well. In the 70’s there was a special situation where the collective world economy was doing quite poorly. This was mainly because of the oil shocks of 1973 and 1979 and stagflation. Hollywood still had the major share in the international film industry and had to come up with a new way to keep audiences in theatres, especially after the decline of the studio system. Hollywood fought these economic troubles with the modern day Hollywood blockbuster. Superman helped to keep attracted multitudes because the storyline and special effects were so powerful they made one forget about real life. Rather, movie goers gained hope and were captivated by the magic that was going on before their eyes. By gaining more than 300 million dollars in international revenues, Superman showed Hollywood that a movie like it was always going to be the most successfully, especially since it did so well during a world economic recession.
Many movie goers do not realize the special effects of the great 70’s movies had a great impact on the film industry as we know it today. They take the magic that is happening before their eyes for granted. Truly if it weren’t for films like Superman the Hollywood production system could be greatly different from what it is now. Without such movies, special effects artist like John Stears wouldn’t have been recognized for what they could contribute to productions, and therefore special effects wouldn’t have evolved to be as fantastic and pivotal as they are today. Now, movie goers have the opportunity to go see the work of their favorite special effects artist rather than their favorite director. This is what has become of the modern Hollywood blockbuster; special effects are so essential that audience even know who is behind the exploding cars and digital environments. Movies like Superman have definitely helped the Hollywood blockbuster to move to this modern fashion.
During the 70’s special effects artists finally became recognized as essential contributors to successful film productions. This being so, they also gained a voice. Since many movie goers went to theaters because of them, they had to tell producers what kind of movies and visual effects audiences would want to see. They thought that movies like Superman were good because of both having intriguing story lines and fantastic visual effects. Their assumptions were correct because movies like that have continued to be Hollywood blockbusters. Movies like Superman helped to proves that special effects were not limited to space movies. As long as a film has a strong narrative that contains fantasy elements, amazing visual effects can be applied to them turning them into Hollywood blockbusters. This type of production has become the base for the modern Hollywood blockbuster.
Why are most British productions unsuccessful in America? The answer is simple: because in America the dominant movie in the modern Hollywood blockbuster. The reason for this is because movies like Superman helped to show that a wide variety of audiences found compelling narratives and fantastic special effect extremely appealing. That is why it gained over 300 million dollars in international revenues. So, because the British film industry has not adopted this form of cinema, it does not have prestige among U.S. movie goers. In some cases though, the British have produced films synonymous with the modern Hollywood blockbuster that have been well received by American audiences and other international audiences as well. For example, the Harry Potter films have been very successfully in America because of their gripping narratives and spectacular special effects. Maybe the British industry should learn from films like Superman, just as Hollywood did back in the 70’s.
The movie Superman was also very successfully because of its powerful narrative. The world had known about Superman and his story for four decades before this movie came out and yet the plot was still compelling enough to attract a wide variety of audiences in different parts of the world. Superman once again proved to movie producers that the future Hollywood blockbusters had to be superb narrative with excellent plots. No other movie in the 70’s could have proven this observation better than Superman. Star Wars, Jaws, and even Close Encounters of the Third Kind, all Hollywood blockbuster, were compelling narratives; but, at the same time they were fresh and never before thought of. On the other hand, Superman had had his own industry for decades. Audiences knew of countless storylines, events, and plots; yet, in 1978 Superman was still able to draw in the masses. Had the narrative not been up to par with what people expected and sought for in Superman, the movie wouldn’t have been a blockbuster.
Once again Superman proves to be a model for future Hollywood blockbusters. 1978 was the first time movie goers and fans got to truly witness the awesome abilities of superman and ever since then he has truly been immortalized. This is what a typical Hollywood blockbuster must be able to do to receive notoriety. Not only does it have to captivate the audience, it also has to become intertwined in several aspects of society. Superman’s tagline was, “you’ll believe a man can fly,” and now noted scientists are actually actively investigating this claim based on Superman. Star Wars coined the phrase, “may the force be with you,” and now people sometimes repeat the same phase to wish someone luck. To be a true Hollywood blockbuster it is not enough for a film to make a large amount of revenue; it also has to affect society in some facet.
If it weren’t for films like Superman, the typical Hollywood blockbuster would not be the same today. Even ordinary motion pictures would not have the dazzling effects and aesthetics that have been intriguing audiences since the time cinema was first developed. One cannot stress how important it was for filmmakers to realize how significant visual effects were going to be if they wanted to have the highest possible attendances. Since then, digital technology has become more advanced and more utilized. It is now even possible to completely produce films that feature completely digital environments. There are no longer limits to the imaginations of directors and because of this audiences continue to have unbelievable movie going experiences like never before. Films like Superman significantly contributed to what has now become the new norm for Hollywood blockbuster production.
According to Rickitt in the 70’s, special effects had an important role to play in defining what would come to be known as the modern Hollywood blockbuster. The special effects crazed began with the film 2001: A Space Odyssey (1968), which had spectacular never-before-seen visual effects. Hollywood was not ready to adopt this style because the special effects technicians for this movie were unknown foreigners. Therefore, it was time for Hollywood to experiment. Unfortunately, the poor performance of the American film industry in the previous decade had caused some fundamental changes in Hollywood’s business practices. Hollywood was not as willing to make several random productions and also chose to market a few movies per year for long periods of time to numerous theatres. Consequently, it only wanted to produce blockbusters because only they would bring in profits based on this new system. Soon after a few productions, it was obvious that audiences were captivated by these new visual effects. Finally, after studios adopted narratives that appeal to several types of audiences, the time had come to give birth to the modern Hollywood Blockbuster.
The year was 1975 and Jaws was the first $100 million dollar box office hit in history. It is a movie that contains awesome visual effects and features a humongous shark that is essentially an actor. How was this possible before the days of CGI technology? This was part of what captivated the multitudes that adored this movie due to its groundbreaking ability to not only feature but also to control a mechanical shark in water. Finally, Hollywood had proof that visual effects were the keystone to the modern blockbuster. A few years later, in 1978, special effects were still captivating audiences and continuing to prove that the future of Hollywood rested with them. Superman again aided in strengthening this perception by earning worldwide revenues of over $300 million. It was also a template for many special effects that would be used in other blockbusters for years to come.
Rickitt, Richard. Special Effects: the History and Technique. 1st ed. New York: Billboard Books, 2007. 34-35.
Biskind’s assertions about what a Hollywood blockbuster had to contain (especially in the 70’s) are absolutely correct and Superman definitely has those qualities. Though Americans knew the story of Superman for decades, the 70’s were socially, politically, and economically perfect for his strong resurgence and immortalization in American culture. It was 1978, the Vietnam War had recently ended, the oil crisis was stronger than ever, people were challenging the government as well as social norms—then all of a sudden America’s favorite superhero arrives on the big screen. Not only is the plot intriguing and appropriate it touch the audience and gives them hope, just as Star Wars had done a year before. Also, it kept audiences entertained with its groundbreaking special effects. It helped pave the way for what we now know to be the modern Hollywood blockbuster. It helped proved that there was a new method in filmmaking that is still the most dominant today.
Miller, Mark C., ed. Seeing Through Movies. 1st ed. New York: Pantheon Books, 1990. 112-121.
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