There is a feeling in the industry that the technology of the future is 3-D cinema. George Lucas, head of Lucas Film and one of the most successful and revolutionary filmmakers of all time, seems a bit more hesitant. At a time when theater attendance is slipping, three dimensional projection could be a creative new way to attract an audience, particularly a youthful one. 3-D films were very popular for a short time in the 1950s. However, since then there has not been any significant attempt at rejuvenating the technology. Only recently has there been talk of a future for three dimensional cinema.
On April 3, 2005, Variety reported that George Lucas had revealed at ShoWest that he was "eager to release all six films in the ‘Star Wars' saga in digital 3-D. His plan would be to release one film a year starting in 2007." But "Trekkies" are going to have to wait a little while before they can see their movies in a third dimension. Rick McCallum, producer of Star Wars (special edition), said that the films will not be converted to 3-D until the industry "gets its act together." However, The CEO of In-Three Inc. stated that it would probably be a short time before all films can be and will be converted to 3-D. In the future, In-Three Inc. will be able to provide the technology to convert films produced in status quo format to 3-D for five million dollars.
At the time the Variety article was published in April, 2005, there were no definite plans to release any of the Star Wars films in 3-D. However, there is a distinct possibility that this may change in the very near future. Star Wars is one of the most successful, highest grossing film franchises of all time. As one of the industry's most savvy, technologically advanced filmmakers it would seem reasonable to believe that George Lucas could very well be one of the first to take advantage of the newest technology. If Lucas does make the move towards 3-D, he might be the innovator who influences other producers to do the same. The Variety article provides new information on a topic relevant to the direction in which the future film industry is moving.