This is the principal text upon which my paper revolves. It is the starting point for the theoretical arguments that shape my ideas about LA, the Culture Industry and how Capitalism has ultimately subverted the American Dream. I will be examining, specifically, the chapter entitled, “The Culture Industry: Enlightenment as Mass Decption.” The assertions made by Adorno and Horkheimer in their essay lay the foundation for subsequent theory that outlines the effects of Capitalism, the consumerism it generates and the results of the Entertainment industry in defining American identity. The points I examine within the specific context of how LA embodies these problems are taken initially from this text.