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This article talks about how the Disney “Princess” brand is becoming ubiquitous to the point that girls do not have any option but to embrace the brand. The column is interspersed with personal anecdotes of the author’s experience with her little girl, who innocently wonders why her mother does not like the Disney Princesses. The author talks about how products related to the Disney Princesses are everywhere, and discusses how the idea to create a brand that connected the Disney Princesses was formulated in 2000. It was the first time that Disney characters were marketed separately from a film’s release. Since then, the Princess brand has earned billions of dollars; it is the fastest-growing brand ever created by Disney, and may become the largest girls’ franchise in the world.
This piece’s discussion on the Disney “Princess” brand is relevant to the topic of Cinderella’s influence on children. If Cinderella has the capacity to be so influential in a child’s formulation of ideas on romance, then a discussion on the Disney “Princess” brand, which includes the character of Cinderella, is applicable to discussing how a film can have such a profound impact on a child’s social education. Since the brand is so ubiquitous, and young girls receive constant reinforcement that this brand is essential to their upbringing, then surely it may be that they pay close attention to the ideals put forth in the film. They may be reminded of these ideals each and every time they see a Disney Princess product in the store, and their beliefs may be continually reinforced, as young girls all claim that they want to be princesses.