Kelleher discusses with Christopher Nolan the inspirations, challenges, and business tactics involved in conceiving, creating, and selling Memento. Nolan stresses the importance of familiarizing his actors and crew with the unorthodox structure of the film and gaining their support of the logic of the piece. The director reveals his obsession with denying the audience the same knowledge that the protagonist is denied, which he achieved by establishing a solid reason why the plot is out of sequence early in the film. He discusses the dynamic between the film and the audience, and the demands it places on the viewer. Due to the incoherent narrative and thematic structure of the film, it requires more attention to detail and a certain degree of cynicism about what is going to be demanded logically, challenging the viewer to try to poke holes in the film. . Nolan also discusses the differences between pitching a mainstream movie to investors and selling a smaller independent psychological thriller. In the latter case, the filmmaker argues, the features of the film that seem risky are actually selling points at the early stage because they distinguish the material its more extreme, daring, and unconventional angles get the project noticed. Kelleher also probes Nolan on how his films compare to earlier classics like Howard Hawks. The Big Sleep and Roman Polanski.s Chinatown. Nolan recognizes such movies as intensely complex to the point of leaving the audience with the illusion of fully understanding the plot, yet completely unable to describe it. He contrasts this to Memento, which had the opposite goal in terms of telling a very simple story in an incredibly complex fashion, leaving the audience with complete uncertainty rather than an illusion of understanding.