A history of the American movie business, including information about nickelodeons, theaters, studios, and alternative operations.
belongs to Movies_and_Behavior_FILM_211 project
tagged exhibition films marketing movies
by jzatz
...on 11-DEC-05
Explains the idea behind "high concept", which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.
belongs to Movies_and_Behavior_FILM_211 project
tagged films high_concept hollywood marketing movies
by jzatz
...and 1 other person
...on 11-DEC-05


