"The University Research Magazine Association promotes excellence and professionalism among those who publish magazines written for the general public and special constituencies which are dedicated to the research and scholarly activities of a university, nonprofit research center or institute.  URMA's goals are to improve policies and procedures affecting the publication of research magazines and related materials; to develop training, documentation, and communication methods leading to the circulation of ideas and problem-solving techniques among URMA members; and to serve as a national forum and source of visibility for professionals working in this field."