Wired’s recent YouTube article, YouTube vs. Boob Tube, does a good job of summarizing the important bits of YouTube culture for those who may have missed it up until this point. It begins as any good discussion of YouTube, by rattling off a large array of videos which are simply to be seen so that you can understand the fundamental concepts underlying YouTube
It continues to assert more of YouTube’s grassroots, consumer-generated flair, slowly beginning to delve into broader sociological concepts (writer Bob Garfield decides to bestow upon YouTube the moniker “monkey vision,” which is a name so outrageously “pompous social magazine writer attempting to coin the next phrase” that it is sure to be forgotten soon.
But beyond that, it does address some key issues with YouTube, such as its future. How can, for instance, YouTube truly keep afloat when all it has is ad revenue and the majority of its hits go through embedded content, not directly off of the site where the ads are?
Regardless, Hollywood types are shaking in their boots, and for good reason. As YouTube takes off, not only do they lose their stranglehold on the media market—as the article points out just a few years ago completely dominated by Hollywood—they lose ad revenue, and to top it all off, many of the videos on YouTube actually infringe upon content that they are creating.
The article, in general, seems to depict a two-pronged future for media. It raises two important questions: can YouTube capitalize on its success, or will it turn out to be a “useless” humanitarian endeavor? The second question is, literally and oddly enough, “will we ever be rid of Regis Philbin?”
Regardless, the future of YouTube still looks promising. We are still in the midst of a consumer culture-driven wave, and as the technology gets cheaper and cheaper, there is no sign of end.