Wildstrom, Stephen H. "Internet TV Just Got A Lot Closer." Businessweek 16 Mar 2009: 65-66.
This article discusses the coming of television on the Internet and how it is going to affect traditional TV. Wildstrom explains that television will continue to feel the impact that Internet is making on their business, but that traditional television will not be undermined. He explains the main issues with Internet TV that will keep it from becoming the dominant format, which he believes is its lack of a centralized content provider, lower quality viewing experience and inability to showcase live feeds such as the Oscars or sports games. Wilstrom introduces a new form of open source software, call Boxee, which combats some of these shortcomings. Boxee is like a cable box which acts as a television guide, aggregating all video content from the internet and displaying one’s available options. He then discusses how this allows for time shifting, because viewers can watch content whenever they want, as long as it is available online, and wherever they want, because all you need is a computer. Wildstrom writes about using Boxee and his experience with the product, but discusses how it is not advanced enough to compare with the current television system. Boxee also faced another obstacle because Hulu.com forced Boxee to take down their content from their site because of concerns from cable providers.
This article is important for my paper because it discusses the technological aspects involved in switching television viewing from the traditional television screen to the Internet. The article also introduces other ways in which this space and time shifting is occurring aside from Hulu. Hulu’s decision to block Boxee from using its content also provides insight into the inner workings of Hulu and the desires of broadcasters and cable operators when bringing television to the web. Wildstrom’s argument also supports my thesis because he believes that traditional television still has a future, citing all of the current aspects of TV that help it continue to dominant the market.