Lewis, John. Hollywood V. Hardcore: How the Struggle Over Censorship Saved the Modern Film Industry. New York and London: New York UP, 2000. 135-191.Chapter 4, titled Hollywood v. Soft Core, examines arguably the most influential year of film censorship to date. In this year, MPAA president Jack Valenti issued a press release to stating that a new production code/ move rating system would be put into place. The same system is still used today to rate films. The chapter does a good job of outlining the events of how this code came into place. The author explains how the "Who's Afraid of Virginia Woolf" was denied by the PCA but began production anyway, anticipating that change was to come. It talks about the controversy over the language such as "screw" and "hump the hostess" were debated and the issues Valenti faced with content regulation. In the end of the meeting, Warner Brothers appealed the PCA's preliminary ruling to deny Who's Afraid of Virginia Woolf and the film was released. Because of the films amazing success, it marked a point in history where the industry was beginning to understand that the Production Code was a dated system. The film was released with a warning stating "for adults only" and ranked third in the box office list in 1966 behind two other mature-themed pictures. This chapter is very useful and entertaining in its explanation of the pressures and challenges that Valenti faced when negotiating the new rating system. It offers a very in depth perspective and takes the reader on a film by film journey of the controversy.