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Gerbner, George and Larry Gross. "Telvision Violence, Victimization, and Power." American Behavioral Scientist JUN 1980 705-716
The 1980 communications article Television Violence, Victimization and Power by Georger Gerbner and Larry Gross discusses the influence of violence in media on its viewers. The article studies television programs between 1967 and 1968 and catalogues their use of violence. The study shows that within those years, 80% of all primetime and weekend programs contain violence in some form. This clearly shows the prominence of media violence in this period and the concern of the public on this topic.
The essay states, “violence is the key to the rule of power” (708) and shows how mostly men and white characters use violence to capture their dominance. The research in the essay shows that heavy television viewing results in a fear of violence along with a misjudgment of the amount of violence around us. The essay concludes by saying that violence has become the easiest way for television creators to create drama due to censorship laws.
Although this essay has nothing to do with Bonnie and Clyde, the study on the consequences of violence through 1960s television is important in understanding the films plentiful use of violence. There was no doubt that violence was prominent in the 1960s with images of the Vietnam War and civil rights movements dominating the screens of the American people. Bonnie and Clyde took advantage of the American obsession with visual violence, but did so in a way that justified and glamorized violence. Although the effects that the essay claims appear from watching excessive television, Bonnie and Clyde appealed to an audience that was already overwhelmed with violence, and was eager to welcome the camp portrayal of murder and death. And the essay’s assertion that power arises from violence, Bonnie and Clyde is the supreme example because of the overwhelming pop culture influence that the original pair and film had on the cinema as a whole as well as the public’s expectations of violence and censorship.
The essay states, “violence is the key to the rule of power” (708) and shows how mostly men and white characters use violence to capture their dominance. The research in the essay shows that heavy television viewing results in a fear of violence along with a misjudgment of the amount of violence around us. The essay concludes by saying that violence has become the easiest way for television creators to create drama due to censorship laws.
Although this essay has nothing to do with Bonnie and Clyde, the study on the consequences of violence through 1960s television is important in understanding the films plentiful use of violence. There was no doubt that violence was prominent in the 1960s with images of the Vietnam War and civil rights movements dominating the screens of the American people. Bonnie and Clyde took advantage of the American obsession with visual violence, but did so in a way that justified and glamorized violence. Although the effects that the essay claims appear from watching excessive television, Bonnie and Clyde appealed to an audience that was already overwhelmed with violence, and was eager to welcome the camp portrayal of murder and death. And the essay’s assertion that power arises from violence, Bonnie and Clyde is the supreme example because of the overwhelming pop culture influence that the original pair and film had on the cinema as a whole as well as the public’s expectations of violence and censorship.
belongs to Bonnie & Clyde project
tagged 60s communications entertainment research power media study violence
by mrsilva
...on 10-APR-08
An official publication of the International Communication Association since 1977, this annual offers original essays and review of the literature articles reflecting conceptual developments across the discipline. Editors vary year to year.
Overview articles on a broad range of topics in the field—technology of communication, media as texts, political communication , media use and effects, feminist media theory, alternative media, media and cultural studies, communication and spatial location, media violence, broadcasting, advertising, media and musical cultures, media economics, and public opinion.
Four-volume encyclopedia of communications compiled by internationally renowned media scholars. Articles are lengthy and include brief bibliographies.
Review of literature articles on all aspects of media and young people.