This article talks about how the Walt Disney Company is very powerful as a cultural machine.  It creates both old and new products, often re-releasing its old products so that they will be available to newer generations.  Disney’s success comes from its ability to create not just films or products, but cultural objects.  Disney becomes a part of culture in a way that the American public comes to value its characters.  The products of Disney are memory makers, in that they stay within the minds of each generation as something memorable and unique to creating family moments, and are then passed on to each generation.  Disney films and products are shared memories that Americans come to value and revisit throughout their lifetimes.

The discussion on Disney as a memory making cultural machine is relevant to Cinderella’s influence on children’s beliefs about love and romance.  One reason why Cinderella may influence a child is because these films are passed down from generation to generation.  A mother may have fond memories of watching the film as a child, and then as Disney releases the classic film from the vault for a limited time, she may clamor to purchase the film for her child.  In addition, according to the article, Disney serves as a memory maker.  In this respect, Disney’s marketing strategies attempt to ingrain in the hearts and minds of the American public its characters and films, and thus this will reinforce a child’s notion that she should value and store within her mind what she learns in the film.  These ideas may be enforced by the fact that so many other Americans come to value the same characters and films.