Chapter on "The Effect of the Movies" includes results from study of audience reaction to "Valley Town" published in Radio Research, 1942-3.  People like the music when it underlined the activity of trains, machines, the town, etc. but disliked characters' singing to express their feelings ("'I don't think it was appropriate to have the girl sing that part. It would have been more impressive if she had spoken in a simple manner.' This song was the most dislike part of the whole production.") (p. 192-8) The Chaper on "Some Audience Preferences" includes results of a 1942 survey showing the most liked genres were musical comedies, love stories, war pictures, serious drama and adventure, action pictures.  The least liked were slapstick comedies, myster/horror pictures, western pictures and gangster, G-men pictures. Women carried these numbers - men's preferences often contradict the totals, as in the case of love stories and western pictures (p. 120-1).