Citation: Jordan, Amy. "Children's Media Policy." Children and Electronic Media. Volume 18 No. 1. Spring 2008. 235-355. Annenberg Public Policy Center. 5 April 2009. http://www.futureofchildren.org/usr_doc/18_10_Jordan.pdf.
Jordan’s article gives an overview of how media policy concerning children is developed and shaped, and what is and is not effective about it. The article begins by discussing how events and public opinion changes can motivate the government to enact policies protecting children, and how outside groups influence these policies. It outlines how the three branches of government work together to shape these policies, and what the role of the FCC and the FTC are in enforcing the laws. The article then describes motivations by media industries to self-regulate content, types of self-regulation, and how self-regulation and government regulation interact with each other. While a combination of legislation and self-regulation seems to be the inevitable and most logical way to regulate new media, according to Jordan, she thinks these actions are still largely ineffective; they are not enacted properly, little is known about media habits and production of material online is becoming increasingly decentralized.
While much of the article discusses policies relating to media other than the Internet, the article is useful as an overview of the formation process for children’s media policy, especially because it contains useful charts. The similarities and differences between the Internet and older forms of media are important to note in order to figure out what types of regulations used on other forms of media could and could not be applicable to the Internet. For example, ratings systems akin to the ones established for television shows and video games would likely not be a good way to regulate Internet content. So many websites are created on a regular basis that it would be impossible to assign ratings to all of them. This article supports my thesis because it describes issues relating to the regulation of Internet Service Providers. Jordan believes that the Internet cannot be fully regulated by the government because Congress and the courts treat ISPs like common carriers rather than media outlets. Perhaps it also provides a counterargument to my thesis, however, because the author does not think that self-regulation is necessarily effective.