Call#: Van Pelt Library PN1997.C3523 M37 1992
Casablanca File provides a unique analysis of Casablanca by showing the file’s pictorial significance since the film’s release. Analyzing Casablanca-inspired advertisements, soundtrack covers, cartoons, shops, sculptures, and magazine spreads, the book shows the creation of the “Casablanca image” as well as the film’s continued popularity across the world. Although the book is mostly visual in nature, it does not lack significant film commentary and analysis. This commentary particularly relates to the creation of Casablanca that occurred through media outlets after the film’s release. McArthur states that this recreation is a perfect example of intertextuality. Intertextuality is an assertion that the writer of a novel (or the creator of a film) no more invents the work than the maker of a statement invents the language in which it is uttered. In other words, Casablanca was created as much by the media after the film was released as it was created within the studio system itself. McArthur backs up this assertion with pictorial examples of the creation of the Casablanca image. These include advertisements for Casablanca soap, perfume, and cigarettes that all create an image of displaced European sophistication that we associate with Casablanca. Movie advertisements are also shown to exhibit the differing ways that Casablanca can be interpreted. By offering a very different prospective regarding the creation of Casablanca, Casablanca File allows analysis of the film to break free of the studio system to some decree. This aspect of the book makes it a fascinating if not fundamental source for the Casablanca’s analysis.


