Descibes all the aspects behind film marketing, primarily independent movies in Europe. Includes general information on trailers.

A theoretical approach with examples to American movie trailers. Provides reasons for why audiences like them and why they work. Views trailers as their own rhetorical cinematic narrative form and divides the book into the three eras of cinema.

Explores how Hollywood's movies can influence human behavior and popular culture and vise versa. Includes information about marketing techniques, trailers, etc.

New York Times article by film critic Caryn James which reminds us that trailers exist because movies are simply consumer products. They distort the actual content of the actual films in order to market them to the potential audience.

New York Times article written by critic Caryn James which compares several movies and their trailers, proving the point that trailers can give inaccurate impressions of the story and quality of it's full-length movie.