Explains the idea behind "high concept", which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.

Explains the Hollywood culture during the Golden Age (classical era) and how it made impressions on the general public. Includes information about the studios, magazines, star aura, agents, and advertising and promotion.

Explores how Hollywood's movies can influence human behavior and popular culture and vise versa. Includes information about marketing techniques, trailers, etc.