Descibes all the aspects behind film marketing, primarily independent movies in Europe. Includes general information on trailers.

A history of the American movie business, including information about nickelodeons, theaters, studios, and alternative operations.

Explains the idea behind "high concept", which describes today's movie marketing method of creating on simple image for each film. Shows how every aspect of marketing from music to distribution to trailers is bundled into this model.

Beginner's handbook on the business aspect behind making movies. Includes information about profits, trailers, contracts, etc.