Educause Community Showcase

Heller, Steven. "Shepard Fairey Is Not a Crook." 10 Apr. 2009. <http://themoment.blogs.nytimes.com/2009/04/10/graphic-content-shepard-fairey-is-not-a-crook/?hpw>.

The author is Steven Heller, former art director at the New York Times and current co-chair of the MFA design department at the School of Visual Arts. The blog entry is a response to Mark Vallen's Obey Plagiarist Fairey essay which attacks Fairey for using Chinese and Russian propaganda imagery. He labeled the acts misappropriation. Heller's article begins by briefly laying out the Fairey vs. AP court case. This case is perhaps the most current high profile copyright lawsuit. Its decision will be extremely important for the mindset of artists. The decision will either encourage or discourage appropriation art. The uproar surrounding the Hope image is yet again an example how in copyright everything is but black and white.

The author argues Fairey is not a thief. Heller thinks the usage is protected under fair use. His work in general acts to criticize media's consumer outlook. As Heller writes about his Obey poster, "Fairey is essentially arguing that icons can be conflated and repurposed to achieve manipulative results. Fairey's appropriation refers to that which goes on in the mass media every day. At its most articulate, his work is a critique of image ownership." The article concludes by noting that Fairey has made rigid efforts to protect his own brand from the appropriation of other artists. For my research paper, this latter point is significant. It makes us question the degrees to which appropriation can take on. We must wonder is there ever an end to the cycle of appropriating a single image. As I begin to write about appropriation art, I will use Fairey as my jumping off point. The current case and Fairey's tactics to stop his art from being appropriated are emblematic of how copyright law exists among artist, media, and institutions today.