International Federation of the Phonographic Industry (IFPI). “IFPI Digital Music Report 2009.” January 2009. <http://www.ifpi.org/content/library/DMR2009.pdf>
This report is a production of the IFPI, a worldwide group for the representation of the recording industry. It offers extremely recent data from 2008 which remarks on the success of different world-wide profit-garnering music revenue models; for example, it reports how much of the international market share iTunes currently holds. It also disucsses the way in which the music industry has already changed in its revenue and marketing structure, and gives statistical evidence regarding the results. The report, dated January 2009, details the way the record industry has seen itself change, and the ways it is looking to maintain its authority.
Clearly, this report is not from an unbiased source like the independently-researched “The Effect of File Sharing on Record Sales.” However, the data is still relevant, and more recent than academic publications. This industry-side discussion demonstrates a contrast to the anti-industry marketing and revenue models that are to be addressed elsewhere. Essentially, it gives an opposing perspective and interesting statistics regarding the effects of file-sharing on international music markests. Finally, it provides some key insights into the ways that the record industry is urgently seeking to maintain control, the ways that intellectual property is viewed by international corporations, and the ways in which they measure success.