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Riley, Clayton. "A Black Movie for White Audiences :A Black Critic's View of 'Shaft'. " New York Times (1857-Current file) [New York, N.Y.] 25 Jul 1971,D13. ProQuest Historical Newspapers The New York Times (1851 - 2004). ProQuest. University of Pennsylvania Library, Philadelphia, PA. 9 Apr. 2008
 
In this article, a little over 2 months removed from his glowing review of Sweet Sweetback’s Baadasssss Song, Clayton Riley laments the light bulb that inevitably flashed above the heads of Hollywood executives following Sweetback’s commercial success. This light bulb was the beginning of the genre known as blaxploitation. Riley begins earnestly with the line “amusement is a cheap high: being entertained means never having to face the truth.” In this article, he blasts the recently released Shaft, calling it a depiction of a false premise that has no bearing or purpose in the current realm of race relations in America. In other words, it is a giant step backwards. He is disgusted at the new “Hip Black Movie” that serves to deceive and set the Black race back while the White race watches and laughs in mockery. While he respects the director, Gordon Parks, he immediately decides that Shaft lacks both “style and substance.” Since the white private investigator was revealed in the 60s to be a “champion of nothing but his own petty interests”, Riley envisioned that the studios attempted to start over with a Black private dick, which apparently makes it OK. He realizes Shaft will be well received because it creates an image of black men as “noncompetitors” with the farcical, unrealistic depiction of John Shaft that makes white people laugh at the idea that he could be real. Sweetback, he said, on the other hand, resembles “a reality that is black…we may not want him to exist but he does”. White people don’t fear Shaft but they fear Sweetback, which makes this film so disgusting to him.  Even more disgusting is that many black people bought the premise without question.
 
This is an interesting comparison between the two movies – one independently produced and the other produced by studio giant MGM. Melvin Van Peebles, the director of Sweetback, claims that John Shaft was originally a white character, changed to a black character after the success of his film. Inevitably, a character that is accepted by white society ended up on the screen, much to the chagrin of some of the black audience. This article is important in its distinction of Sweetback from the blaxploitation films that followed. Sweetback is NOT a blaxploitation film. However, the films that followed exploited its success and enraged black film critics everywhere, perpetuating a fantasy that had no place in the minds of black youth.
Thompson, Dave. "Blaxploitation: Funk Goes to the Movies." Funk. San Francisco: Backbeat Books, 2001. p. 207-213.
Note: this is an essay, not a chapter, from Dave Thompson's book Funk.
The essay begins talking about the recent 2000 re-release of Shaft with Samuel L. Jackson and how the accompanying score had changed from Isaac Hayes’ iconic funk soundtrack to the “urban dance” of R. Kelly, Outkast, and Too $hort. However, back in the early 1970s, the media created narrow stereotypical genres for anything outside the mainstream musical scene and thus, blaxploitation wasn’t just a film movement but a music movement and way of life as well. It originated outside the Hollywood system, where most black actors and directors felt relegated to before the blaxploitation boom. Although blaxploitation was categorized under the B-movie moniker, its connection to the large counterculture of dissatisfied, young, black people gave it a larger impact than your typical B-movie films (i.e. horror, etc.). The “A movies” featured black stars. However, they didn’t address the black audience. Blaxploitation arose out of black society’s need to be represented on screen.

Thomson introduces Melvin Van Peebles and Sweet Sweetback’s Baadasssss Song as the answer to that problem. After detailing the production and financial troubles encountered by Van Peebles, he goes into the distribution of the film. However, because only two theaters played it on the opening weekend and nobody would advertise or review it, it was ignored by the media. Additionally, there was no publicity money left over from production, so Van Peebles had to use the "dynamite" soundtrack (recorded by then-unknown Earth Wind & Fire) in order to create awareness for his film. This was the first time that a soundtrack was used to market a film – something that is quite common now. The blaxploitation films that came after would follow suit, each with its own funky soundtrack – Shaft had Isaac Hayes, Superfly had Curtis Mayfield. The essay then describes summarizes the plot of several blaxploitation movies (since it is, after all, in a book about music).

This is relevant because it transformed the way many films are advertised. Instead of going through the traditional avenues of trailers and critical reviews, Van Peebles used funk, the music of the streets at that time, to get the message out that a corresponding movie that was just as funky was playing. With the success of the album, more distributors decided to show the film and eventually, it became the highest grossing independent film ever (at that point). Thus, the distribution and advertisement of this film serves as a reminder to the mainstream of culture's power to create an underground success based solely on word of mouth and music.
Ebert, Roger. "New Jack City". Chicago Sun-Times Online and RogerEbert.com. 1 May 1991. .
This Roger Ebert review of Mario Van Peebles’ New Jack City (1991) shows how far black urban cinema has come in the 20 years since his father Melvin’s Sweet Sweetback’s Baadasssss Song (1971). In contrast to the heroic drug dealers of the early blaxploitation era (i.e. Priest in Superfly), Ebert acknowledges that Wesley Snipes’ character of Nino, a ruthless head of a cocaine business, does not lead the seductive lifestyle of his cinematic drug dealing predecessors. He calls the film a “character study of a bad man running an evil business…written and directed with concern – apparently after a lot of research and inside information.” The urgency in this movie reflects that of Sweetback’s energetic frenzy, albeit with a different message and different consequences. Like his father, Mario does not play it safe, “taking chances to give his film an authentic and gritty feel.” Ultimately, Ebert summarizes the film as a “painful but true portrait of the impact of drugs on this segment of the black community.” He says the excitement of portraying a drug dealer on screen makes it difficult to make an antidrug movie, but this movie pulls it off.

This review is very important to understand the timeline, context, and ultimate consequences of Hollywood’s blaxploitation movement, started by the independent film Sweet Sweetback’s Baadasssss Song. The Hollywood films that followed, like 1971's Superfly and Shaft, portrayed a black urban fantasy. In the case of Superfly, it is a heroic cocaine dealer who ends up using his “ghetto smarts” to outsmart “the Man” while confiding his despair in accepting that the only way for him to “make it” is to sell coke. As his partner says, “it’s the hand ‘the Man’ dealt us.” In the case of Shaft, there is the idea of an in-your-face sexual, cocky, hip black private detective that is embraced by white culture as the new black "answer." Comical to white viewers but dangerously desireable to black viewers. Both films – and the blaxploitation genre in general – exploit the black fantasy that with the “ghetto smarts” and current culture of drug dealing and other criminal activity at their disposal, they can outsmart and ultimately defeat “the Man.” Sweetback helped create and perpetuate this myth with a black folk hero that kills two cops who were beating up a young Black Panther that eventually emerges victorious when he escapes to Mexico. Are we supposed to cheer? The exploitation of this black fantasy – blaxploitation – has created this myth that ultimately holds down black urban culture. When violence against authority and drug dealing are glorified with a sense of pride, the actual impact on the community takes a back seat to the fantasy of the ghetto revolution. Mario Van Peebles’ New Jack City ironically shows the damage on the black community from his father’s ghetto lifestyle glorification. It shows how the liberating feeling of making a blaxploitation film paradoxically imprisoned millions of urban youths in a fantasy that has no bearing or practical use in the real world.
Van Peebles, Melvin. "Sweet Sweetback's Baadasssss Song." Outlaw Bible of American Literature / Ed. Kaufman, Alan, Ed. Ortenberg, Neil, Ed. Rosset, Barney.1560255501 series New York : Thunder's Mouth Press, c2004. pp. 286-289.
Call#: Van Pelt Library PS659 .O98 2004

This article describes the aspirations and challenges faced by writer/director Melvin Van Peebles in making his controversial independent film Sweet Sweetback’s Baadasssss Song. He declares his main desire for the film was to “get the Man’s foot out of [his] ass…and out of all our black asses” – in fact he originally titled the film How to Get the Man’s Foot Outta Your Ass. With that idea in mind, he made a list of requirements necessary to get his message across effectively, keeping in mind his limitations (both economic and social).

Using the basic story of a black man getting “the Man’s” foot out of his ass, Van Peebles listed “givens” in order to prevent himself from writing something he wouldn’t be able to shoot. These givens include: no copping out (a victorious film for the black man), high production value (must look as good as white independent films and thus must be in color), wall-to-wall action and entertainment (to prevent boredom and create a commercial power base so “the Man” might actually fund him if it seemed profitable), half the crew must be third world people, tight security (due to the controversy he was causing), and a flexible script to deal with the unknown variables such as caliber of actors/crew.

With this list of givens, Van Peebles describes his advantages over the major Hollywood studios in this subject matter and the possibilities he could utilize. He understood the black pulse but by seizing it, he might hurt the black cause as well. Since he realized that the more action he had, the more the mainstream audience would let him get away with, he decided to pack “enough action for three movies”, overuse screen effects, and create musical montages as space-filler. Thus, through his economic and social constraints, Van Peebles describes the process in developing Sweetback’s characteristics, characteristics that would become the standard in Hollywood’s blaxploitation wave that followed.

This article is very interesting and valuable in that it describes not only the pre-production process of the film but how those factors and considerations created the style that Hollywood would eventually emulate in their blaxploitation wave - as seen in films such as Shaft and Superfly later that year. As many directors often dream about working outside the confines and restrictions of their studio heads, this shows how one might approach such a project and the precautions one might take. It is a great example of the full auteur process in a manner that deals with a subject matter and goal not necessarily acceptable to all people.

Candy, Vincent. "Sweetback': Does It Exploit Injustice :' It's a Funny Old World'. " New York Times (1857-Current file) [New York, N.Y.] 9 May 1971,D1. ProQuest Historical Newspapers The New York Times (1851 - 2004). ProQuest. University of Pennsylvania Library, Philadelphia, PA. 9 Apr. 2008 .

Candy describes a scene from the movie where a “jaunty black shoeshine man polishes the shoe of his white customer by riding it with the seat of his pants…the white man knows he’s beign made a fool of, and yet his shoes are being shined.” By mocking the white man and himself, Candy argues that the shoeshine main maintains a “franchise on his own sovereign independce.” The film Sweet Sweetback’s Baadasssss Song however, is about a black man not content with wearing a "darky grin" while engaging in subservient role-playing.

After describing the basic elements of the plot – Sweetback kills two cops and goes on a run to escape to the Mexican border - Candy describes this journey as intolerable not only due to Sweetback’s hardships along the way (including a run-in with some not-so-friendly Hells' Angels), but also due to the “visual style that substitutes film school technical complexities…for dramatic content.” The visual style of montages, wipes, and effects that would become a staple of the blaxploitation films to follow help disorient the viewer from fully immersing themselves into the scene.  However, Candy is so disoriented by it that it undermines the rest of the film for him.

While this is a scathing review of what is now seen as a revolutionary independent low-budget film, it is not without its merits. Ultimately, Candy is comparing Van Peebles, not his character “Sweetback”, to the shoeshine man, performing this dance that somehow liberates himself while playing off the negative stereotypes that have plagued his race in America for hundreds of years. Given the fact that this review was made immediately following the film, while America was still entrenched in racial tensions, his non-flattering assessment is both sensible and understandable. However, by reducing Sweet Sweetback’s Baadasssss Song to such simple and absolute terms, Candy is ignoring the more important historical context of this film, a context that can perhaps only be realized through the power of hindsight.

Smiley, Tavis. "Melvin Van Peebles". Tavis Smiley. PBS. 27 May 2004. .

After some bantering where Melvin reveals he is actually “Sir Melvin” (“brother from the south side of Chicago has been knighted”), Tavis Smiley begins the interview with Melvin Van Peebles and his son Mario. Tavis asks Mario what it was like growing up in the shadow of his father, who responds saying that Melvin “never though being successful would make him forget his blackness…who he is.” They discuss Melvin growing up in an institution/industry where he is “mad at the system but not mad at the people.” Sweet Sweetback's Baadasssss Song was therefore an indictment of the system but not necessarily everyone who functions within that system. Melvin acknowledges that all the film unions were all-white and he sought to make a film that utilizes people of all races in spite of the singular racial perspective portrayed in Sweetback. Next they talk about Mario’s film New Jack City (1991) and Mario confides that since the studio heads are all white, it’s tough to pitch a movie with complex non-white characters. More often than not, studio heads use black characters in simple way (i.e. comic relief or subservience). Thus, most of the Van Peebles’ films are done by racially mixed crews and funded by black producers. They move on to Mario losing his virginity on screen in Sweetback’s beginning at 13 years old, which Mario says was a great experience (he kept asking for retakes). The conversation continues about the paternal link between Melvin, Mario, and now Mario’s kids in his recent biopic of his father, Baadasssss (2003). After discussing how they make due with limited resources and time (Sweetback was shot in 19 days “without technology), they finish by talking about how to promote a controversial movie nobody wants to advertise.

This interview was very interesting to read because it shed light not only on some of the feelings behind the controversial production of Sweet Sweetback’s Baadasssss Song, but also illustrated the father-son relationship between Melvin and Mario Van Peebles. Sweetback is a film that is meant to affect the younger generation, instilling them with a sense of pride and refusal to tolerate intolerance. As this interview demonstrates, Melvin instilled his son with a sense of purpose and duty, not only to his family and race, but to under-privileged, under-utilized film crews as well. Although the character of Sweetback ultimately becomes a loner, it was the production of that film that brought people together in order to challenge society and the Hollywood system with new, provocative images and stories.  As Melvin said, it was the system, not the people, that needed to be directly confronted.

Corliss, Richard. "The 25 Most Important Films on Race: Sweet Sweetback's Baadasssss Song (1971)." Time Magazine Online. 04 Feb. 2008. . New York: 2008.

In a listing about the 25 most important films on race, Richard Corliss arrives at Melvin Van Peebles' Sweet Sweetback's Baadasssss Song. This time, over 35 years after its release, its context and place in film history is no clearer now than in 1971. While the Black Panthers used it as a mandatory recruiting video (a la the KKK with Birth of a Nation), Ebony Magazine denounced it. The wide range of responses and reactions seemed to be all on one extreme side of the spectrum or the other. However, Corliss acknowledges three matters that are undebateable: nothing had been seen like it before in a commercial theater, it "instantly shifted the dominant tone of black films from liberal to anarchist, from uplifting message movies to fables of ghetto smarts and stickin' it to the man," and it was an "out-of-nowhere hit," creating the new genre of blaxploitation. Corliss explains why Van Peebles himself was the anti-Sidney Poitier, a black hero that was too threatening and sexual to be allowed on screen. Van Peebles didn't care what whites felt about his film and that liberated him in a way that no Hollywood studio film had ever been liberated. The film even used child pornography (with Van Peebles' son Mario having sex with an adult woman) and because of all these factors, Corliss concludes it is impossible to analyze without some sort of bias.

This article is important and relevant because it finally places Sweet Sweetback's Baadasssss Song into its several historical contexts without needing to provide clarity over which context is "right". Corliss understands the polarization of views this film has caused, as evidenced in the opening paragraph: "Libaration or exploitation? Radical politics or violent nihilism? Mature sexuality or child pornography? Modernist narrative or incoherent narrative? Trailblazer or piece of crap?" All of those views are right in a way, because when reviewing a film, the subjective experience is all that matters. You can never be wrong about an opinion on a film, so long as you have some piece of evidence to back up your claims. With an abrasive, in-your-face movie like Sweet Sweetback's Baadasssss Song, it seems that everybody was caught off guard and gave their instinctual reaction. In a cinematic climate where critical reviews and trailers create expectations that almost predetermine a filmgoers' reaction to an extent, the release of this film, outside the traditional Hollywood avenues, created a genuine experience for a variety of viewers. As one might expect, the reaction was just as varied.

 

 

Bogle, Donald. "Chapter 8: The 1970s Bucks and a Black Movie Boom." Toms, Coons, Mulattoes, Mammies, and Bucks: An Interpretive History of Blacks in American Films. Ed. 4. New York: Continuum, 2001. 231-241.

Chapter 8. The 1970s Bucks and a Black Movie Boom (p. 231-266; 231-241 relevant to film)

Film critic and NYU/Penn professor Donald Bogle (whom Spike Lee refers to as the top historian of African American film) segues from a chapter about the rise of black militants into the cinematic expression of that popular African American attitude. He recreates the setting of the early 1970s (Vietnam protests, youth movement, Black Nationalism), yet complains that the old same stereotypes “dressed in new garb to look modern, hip, provocative, and politically ‘relevant’” keep appearing.

The early 1970s marked the “age of the buck”, started by white filmmakers until it is fully explored without Hollywood hindrance by Melvin Van Peebles, the “black movie director and folk hero”, and his film Sweet Sweetback’s Baadasssss Song. After a short Melvin Van Peebles biography, he summarizes the plot of Sweetback, stressing the point that Sweetback does indeed escape the pursuit of the law, meeting “violence with violence in order to triumph over the corrupt white establishment.” This appeals not only to the black audience but to an emerging, revolutionary young white audience as well. The character of Sweetback answers the black public’s call for a serious, sexually assertive black protagonist. After years of asexual characters such as Sidney Poitier and Harry Belafonte, often relegated to subservience and/or comic relief rather than assert themselves against the establishment, Sweetback actually stands up to “the Man”.

The reception of this movie, as Bogle notes, was mixed in spite of the overwhelming commercial success. The older black generation saw it as a “daydream of triumph” while the young militants saw it as a call to revolution. Since Van Peebles made the film under the pretense of pornography, he had pretty much free reign during production and only really felt the wrath of the white establishment during distribution and eventually, public backlash. However, Bogle notes that even though this film seemed revolutionary, at the heart was the same old brutal black buck, f*cking his way out of situations with black and white women and frequently resorting to violence as a means of escape and triumph. His separation even from white counter-culturists like the Hells’ Angels in the film heeded Black Nationalist calls for separatism, striking an urban chord with its depiction of the ghetto. Bogle confides, however, that although the ghetto pimp is glamorized as the protagonist, the film “fails to explain the social conditions that made the pimp such an important figure.” Ultimately, he decides that the film is more of a social documentary than a traditional motion picture, displaying a snapshot of that tense period in race relations, ultimately formulized later that year by Hollywood's Shaft and Superfly into a more film-like structure.

Bogle is accurate in his description of the film's reception and relevance. Although he acknowledges the historical significance of the film, he also notes that it is widely misinterpreted and received over a broad spectrum of opinions. The use of the stereotypical brutal black buck as the protagonist in Sweetback undermines the film's "revolutionary" categorization, but through the overuse of action and "film school aesthetics" applied in the editing room, a profitable genre was born. 

Riley, Clayton. "What Makes Sweetback Run?." New York Times (1857-Current file) [New York, N.Y.] 9 May 1971,D11. ProQuest Historical Newspapers The New York Times (1851 - 2004). ProQuest. University of Pennsylvania Library, Philadelphia, PA. 9 Apr. 2008
 
Clayton Riley marvels at Sweet Sweetback’s Baadasssss Song several weeks after its release, “hailing” it as a “terrifying vision” and an “outrage designed to blow minds” in its depiction of a “very basic Black America, unadorned by faith, and seething with an eternal violence.” He both loves and hates the “precise stereotypical blacks and whites” depicted in such an extravagant way that a comparison to reality reminds him of the even more chilling truth of racial tensions in America. Although Riley says Black America is “unadorned by faith”, Sweetback’s run from the law almost represents a religious pilgrimage. Sweetback, the “phallic knight,” threatens White America with his sexuality and violence (seemingly his only sense of purpose) while threatening Black America by glorifying the ghetto pimp. As this outlaw hero, Sweetback reminds Riley of Charlie Parker, who had such an impact on people, regardless of race, but whose character flaws (heroin addiction) doomed those who followed in his footsteps (they thought heroin was the key to his briliiance). As people damned the genius of Parker, Riley argues they will of Van Peebles, until hindsight can create a more objective analysis of his work. Unlike another NY Times article on this film, this one raves about the new editing techniques and nonstop action, likening the “desperate level of energy” to that of the Black public.

This is a very interesting analysis, especially given the fact that it came so soon after the film was released. Riley is in tune with the angry, young Black Nationalists that this film caters to and describes exactly which chords it hits and why. However, the bias of this article is quite evident. Riley seems so excited to be reviewing a film made by a black filmmaker that he has trouble criticizing even the most insignificant of fallacies. His enthusiasm is evident of that of the black populace immediately after the film’s release, and although that enthusiasm will dissipate in the coming years, this article serves as a good barometer to measure the initial impact of Sweetback on the commercial public and film industry.