Morley, David, 1949- .Media, modernity and technology : the geography of the new / David Morley. [0415333415 (hbk. : alk. paper) ] London ; New York : Routledge, 2007.
Call#: Van Pelt Library P94.6 .M673 2007

 

Part Five of David Morley’s book examines the idea of “Techno-anthropology,” or the symbolic meanings of objects in our contemporary world. Morley uses the television as a main example of a modern technology that has come to hold much cultural signification on our everyday lives, and thus devotes a section of his book to explaining how exactly it fits into the world today. He suggests that the television has become somewhat synonymous with home or comfort; though initially a foreign object, it has since redefined the private space and come to hold a more or less sacred place in home culture. Though much of Morley’s discussion here has to do with television in and of itself, he makes a number of points about television that can then be used to discuss its relationship with new media. Also, this chapter points out that the symbolism and meaning of television has changed over time. I’m not sure how to incorporate this into my paper, or if I even need to do so – but I feel that to overlook it might be a mistake. In any case, it should at least be mentioned somewhat, if only to show the evolution of television as compared to new media.

Morley then turns to examining newer media technologies, with the purpose of refuting the concept that with new media comes new social and cultural uses for that media. He argues that while technologies like cell phones and computers do bring with them new ways of consumption, their arrival does not signal the death of traditional social rituals. Living traditions tend to incorporate new technologies rather than become obsolete in the face of media development. This fits with Michele White’s ideas on spectatorship, thus providing a non-traditional viewpoint to help me balance my paper.

That this book focuses very little on a viewer’s actual engagement with the screen prevents this source from becoming a major on for my paper. However, I do think that some of the ideas present here and Morley’s background on the evolution of these technologies can give me some good basic background information, as a foundation for my arguments.