Beyond Being There: A Blueprint for Advancing the Design, Development, and Evaluation of Virtual Organizations [PDF 3.3 MB]

Gefen and Ridings, both local Philadelphia scholars, begin by recapping women's and men's sociolinguistic patterns of discourse as prior discussed in the literature. They hypothesize that women, more than men, will wish to both receive support from and give support to a virtual community in which they are participating.  In addition, they hypothesize that such support will influence women's assessment of the quality of that virtual community, and that women will more constantly than men rate their virtual community as having higher quality.  They surveyed 39 discussion boards, which they divided into men's, women's, and mixed boards.  As to be expected, women more than men were found to go to discussion boards for support. One of the interesting results they found is that the men surveyed also sought rapport and support, but did so more often in men's-only communities, presumably where an expectation of common language would be held, and did not rate them lower in quality, even though rapport-seeking can be considered as indicating inferior social status among men according to past sociolinguistic studies.  When the men did seek rapport in mixed-gender groups, it did not affect their assessment of the board's quality because there was an expectation of rapport-seeking inherent in the mixed-gender environment, since women were present and rapport-seeking is a characteristic of women's speech.  The authors admit that even as they tried to control for gender-bias in the chosen bulletin boards, that some of the communities were specifically support/rapport based (eg. cancer support) and that may have skewed the data towards women's speech and away from men's speech.