Although this text of Deborah Tannen's is geared toward the general reading public more than an academic audience, and focuses upon verbal speech more than written, it proved useful on various fronts.  Tannen writes from the perspective that sociolinguistically, boys and men have been socialized differently from girls and women, and that their discourse reflects such societal influences and expectations.  Chapter 6: "Community and Contest" discusses the differences between the genders with regard to cooperation, community building and partnership versus fighting, conflict, and competition.  Chapter 8: "Dammed if You Do" focuses upon issues of politeness, apology, criticism, and boasting as key differences between male and female speech, which can be extended to internet media communication as well.