Then he tries make distinction between the “high concept” film ( Grease as an example) and “low concept” film ( All That Jazz as an example). Which aspects of Grease make it a “high concept” movie?

    Wyatt cites the cast of the famous stars such as John Travolta and Olivia Newton-John to attract young audiences and stars of the 50s such as Eve Arden as the principal “to attract older audiences seeking the film’s nostalgia.” Then, he mentions about the sound track of the movie which succeeded in commercializing. Finally, he argues that the logo of the film “ a small car containing the word “Grease” written in fluid, grease-like style” was also a great marketing strategy. Therefore, he says Grease posseses the high-concept qualities while All That Jazz , a less commercially successful movie, is a “low concept movie.”