This is the actual case in which Viacom filed an amended complaint, seeking punitive damages in addition to the statuory damages originally requested in the March 13, 2007 case.

In reference to my project, this provides an update to the ongoing case of Viacom v. Youtube. The request to amend for additional damages was denied. It was ordered that punitive damages could not be recovered in accordance with the Copyright Act.

Viacom Inernational Inc.v. YouTube, Inc. No. 95-02103. Southern District of New York District Ct. of the US. 7 March 2008.

Intellectual property is an essential element of innovation. In order for innovative businesses to introduce intellectual property into the global market, strategic management and protective policies are necessary. The book looks at the dynamics and challenges of managing intellectual property.  The book details effective strategies for balancing intellectual property innovation and marketing in the public domain, with effective acquisition and protection of ownership rights.  The book is comprehensive, advancing from the history of these issues from a global perspective to future challenges that face pioneering global business models.

As it pertains to my project, the book describes Google as a visionary company that, despite the legal accusations against the business giant, may have success in reshaping the future of copyright law (135).

Gollin, Michael A. Driving Innovation: Intellectual Property Strategies for a Dynamic World . New York: Cambridge University Press, 2008

This article covers the immediate response the YouTube had to the inital takedown request made to them on Oct 20, 2006 by the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC).

In relation to my project, JASRAC requested through DMCA takedown request procedures that YouTube remove nearly 30,000 unauthorized video files that were uploaded by YouTube users. This furthers my project research into the issue of copyright infringement as it pertains to internet video-sharing service.

 Tanzil, Sarah. "YouTube Deletes 30,000 Files After a Copyright Complaint." The New York Times 21 Oct. 2006: Technology.

The rights to intellectual property and the revenue thereof can make or break an entrepreneurial business.  This book covers the gambit of trade secrets that tech-savvy entrepreneurs may need to protect intellectual property in the dynamic arena of copyright law, licensing, patenting, and trademark acquisition.  The book makes examples of the infringement issues faced by international business icons such as Microsoft and Amazon.com.

As it pertains to my project, the book also goes over the provisions for statutory versus actual damages in the 1976 Copyright Act (115).  These provisions are under review in the Viacom v. YouTube case.

Guide, Gilbert. The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing . New York: The Berkley Publishing Group, 2004

This book acts as a guide for understanding the nuances of basic business law. Topics discussed include hypothetical legal pitfalls and fundamental solutions within the legal domain. Issues reviewd in the book range from labor law and contract negotioation to e-commerce and intellectual property. Each chapter includes a Brain Teaser section which allows the readers to test their knowledge of real-world applications and Business Law, including Curry's analysis of current cases.

Pertaining to my project, Curry's answer to whether or not Google should be liable to uploads that link to copyrighted materials is applicalbe (230).

Curry, Ellen. MBA Fundamentals Business Law (Kaplan MBA Fundamentals) . New York: Kaplan Publishing, 2007

Intellectual property is taking on new forms in the digital media market. Consumers are exploring their creative license through the use of multimedia service providers in unprecidented ways. This surge of consumer digital media use is also bringing to a head new conflicts between intellectual property rights Creative Commons, and Digital Rights Management. This book explores this phenomenon and the various ways in which major digital media service providers are being effected by this rapidly changing market environment. Overviews of the business performance, legal goings on, and multimedia services of such industry icons as Google, Inc., Metro-Goldwyn-Mayer, Sony BMG, Napster and more are discussed.

In reference to my project, the book looks at precident intellectual property cases and gives insights into how the concepts within the 1976 Copyright Act are applicable to the cases. The author also notes that Google has aside $200 million in escrow to deal with inevitable litigation, lists the various number of litigations involving YouTube, and notes that these cases will set important precedents for future review of copyright law as it pertains to Internet videos (253).

Rimmer, Matthew. Digital Copyright and the Consumer Revolution: Hands Off My Ipod. Massachusetts: Edward Elgar Publishing, Inc., 2007

The development of internet communities, the phenomenon of file-sharing, chat room hosting, and surfing are all aspects of cyberspace social behaviors that have coalesced to create a thriving social organism, or ecology.  In the book, Huberman makes a scientific observation of this phenomenon as statistically goverened patterns. While discussing the application of such physics concepts as Brownian motion and Zipf's Law, Huberman researches the mechanics of internet social behaviors, and the value of such findings to the future development of internet busines models and application architecture.

In relation to my project, and the accusations from Viacom, YouTube is being accused of actually inducing illegal behavior.  Huberman looks at various problematic features of file-sharing networks, and their contribution to the dilemma of creating user-friendly file-sharing functions at the risk of creating illegally replicated material (69).

Huberman, Bernardo A. The Laws of the Web: Patterns in the Ecology of Information . Massachusetts: MIT Press, 2001

This book goes over the trends in multimedia that are pushing multimedia services into unprecidented technological formats. There is an in-depth analysis of the multimedia security technologies applied to digital data as prevention of copyright abuse or violation. These various copyright protection techniques inlude digital watermarking, steganography, fingerprinting and data hiding among others.

For the purpose of my project, the book discusses how the ease of communication of digital data is making it a globally accessible commodity. This is why positive internet video sharing service and televisions industry partnerships are being fostered. There is a growing demographic of interenet file-sharing service users who can be reached with multimedia entertainment. The future of these internet hosting / television industry busines partnerships is being forged out of the new technologies in digital data sharing.

Also of interest for my project is that the book also addresses the matter at the root of the uneasiness and friction between multimedia industries like the television companies and the internet video-sharing environment in general. That problem is arising from the polarized interests of intellectual rights owners and interntet end-users seeking free access to information.--"...The development of digital technologies permitting transmission of digital data over the internet has raised questions about how these rights apply in the new environment.  How can digital intellectual property be made publicly available while guaranteeing ownership of the intellectual rights by the rights-holder and free access to information by the user?" (3).

• Lu,Chun-Shien. Multimedia Security: Steganography and Digital Watermarking Techniques for Protection of Intellectual Property. Hersey: Idea Group Inc., 2005